This depends on where you are at right now in the timeline of starting your business. If you are going to start a business and have yet to register a domain name, then I would say go ahead and register a domain name with the keywords you want in it. If you have multiple keywords then separate them with a hyphen. Also keep this simple, and make sure people can remember it. A site like http://www.this-is-my-main-keyword-and-here-is-another.com is probably not a good idea. The reason I say that it is a good idea is because when people link to you naturally, it is possible they will use your domain as the anchor text of the link. By having your keywords separated by hyphens in your domain, you assure yourself that any natural link you get will have the keywords that you want in the anchor text.
I like to use Hotels.com as my example. This site ranks in the first position for the word hotels. May I add that the word Hotels is one of the most competitive, highly searched terms on the Internet. The reason they rank this high is because most people link to them with hotels.com as the anchor text. This guarantees them that their anchor text on links contains the word hotels. By registering a domain with your keywords in it, this guarantees the anchor text in all links to your site has the keywords in it that you desire.
Now the other thing is if you have already registered your domain, please don't go buy a new one with your keywords in it. The basic answer is that Google gives no preference to sites with the keywords in the domain. Just because you do not have the keywords in your domain, does not mean that you will not rank well for those key words. It only means that when people naturally link to you, you may not get the anchor text you want.
We can prove this with my site http://www.article-submission-express.com. So far all the links that I have obtained to my website contain the key words article submissions. I rank on page 11 with the phrase article submissions, however article submission which is in my domain is not one of my ranking keywords at this point in time. My focus is to do one keyword at a time, even though most of the gurus recommend several keywords at a time. I follow the human principle, that we can only succeed if we focus on one thing at a time. I feel that concentrating my focus on one keyword at a time will allow me to eventually achieve all rankings that I want for each keyword.
To conclude, do not go out and register a domain name if your current one does not have the keywords in it. If you were to do this and copy the old site to the new site, Google may punish them both for having duplicate content. Yes that is correct Google does search for duplicate content, that is why my article submission methods are so effective. Keep the domain you already registered and go out and build links to your sites with the keywords in the anchor text. Do it with article submission, this is the easiest way to get relevant one way links. It's nearly all I do anymore, and I have a lot of sites. These links only help you, you control the anchor text, and it is easy to get a ton of links! - 20769
I like to use Hotels.com as my example. This site ranks in the first position for the word hotels. May I add that the word Hotels is one of the most competitive, highly searched terms on the Internet. The reason they rank this high is because most people link to them with hotels.com as the anchor text. This guarantees them that their anchor text on links contains the word hotels. By registering a domain with your keywords in it, this guarantees the anchor text in all links to your site has the keywords in it that you desire.
Now the other thing is if you have already registered your domain, please don't go buy a new one with your keywords in it. The basic answer is that Google gives no preference to sites with the keywords in the domain. Just because you do not have the keywords in your domain, does not mean that you will not rank well for those key words. It only means that when people naturally link to you, you may not get the anchor text you want.
We can prove this with my site http://www.article-submission-express.com. So far all the links that I have obtained to my website contain the key words article submissions. I rank on page 11 with the phrase article submissions, however article submission which is in my domain is not one of my ranking keywords at this point in time. My focus is to do one keyword at a time, even though most of the gurus recommend several keywords at a time. I follow the human principle, that we can only succeed if we focus on one thing at a time. I feel that concentrating my focus on one keyword at a time will allow me to eventually achieve all rankings that I want for each keyword.
To conclude, do not go out and register a domain name if your current one does not have the keywords in it. If you were to do this and copy the old site to the new site, Google may punish them both for having duplicate content. Yes that is correct Google does search for duplicate content, that is why my article submission methods are so effective. Keep the domain you already registered and go out and build links to your sites with the keywords in the anchor text. Do it with article submission, this is the easiest way to get relevant one way links. It's nearly all I do anymore, and I have a lot of sites. These links only help you, you control the anchor text, and it is easy to get a ton of links! - 20769
About the Author:
Brent Sweet is an expert on SEO. Brent has recently started various sites to test methods recommended in training by the SEO "gurus." Brent has separated out the several functions to find out what methods work the best. If you would like to being promoting your site like his sites simply visit his site for Article Submission. You can also follow his actions at hisSEO Blog
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